73: Unilever Plc CEO Alan Jope picks Digital Business Transformation : How Established Companies Sustain Competitive Advantage – From Now to Next

Alan Jope, the man in charge of leading Unilever’s 149,000 employees picks a book packed with Original Memorable Insights for anyone dealing with constant digital disruption at work.
Learn why the term “CEO” originally stood for “Chief Electricity Officer”, how Netflix turned themselves upside down to deliver the future and what Disney boss Bob Iger did to get 100 million subscribers in the space in just over one year.
You can get a copy of Nigel Vaz’s book here – http://bit.ly/DBTinBookomiShop
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Produced in association with The Marketing Society.