51: Elspeth Kirkman – Explaining Behavioural Insights

In this episode Rachel Schofield challenges you to consider how much of your behaviour is influenced by your unconscious self. On the surface you may think you are the embodiment of rational decision-making, but behavioural insights expert Elspeth Kirkman thinks otherwise.
Get a copy of Elspeth’s book HERE (https://www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403/?tag=bookomi-21)